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Thursday, 27 August 2020 –Today, Guitar.com, the world’s leading guitar media brand, has released a first look of what is shaping up to be a very exciting programme for Guitar.com Live including player favourites global guitar brand Fender, legendary blues-rock player Joe Bonamassa, next gen guitar stars Mateus Asato, Daniel Donato and Ariel Posen, and Harmony Guitars. Spanning three days in October, Guitar.com Live promises to bring the whole guitar world together, from the makers, to the artists, players and fans.
Evan Jones, Fender CMO says: “Guitar.com has been a solid partner for us as a destination for guitar news, reviews and features. In our continued current circumstances, it is more important than ever for brands to find new ways of connecting the power of music and telling stories through online experiences. We are not stopping here at Fender, and neither are artists and players around the world! For exclusive Fender interviews, product demos and more –we’ll see you there on October 2nd.”
Fender, and Harmony Guitars are on board as official partners, along with previously announced founding partners Taylor Guitars, PRS, Ernie Ball and MONO.
The world’s leading blues-rock virtuoso, Joe Bonamassa, kicks off the artist line up with a show-and-tell of some of the most amazing instruments in his incredible collection. One of the most beloved guitarists in the world today, the Grammy-nominated Bonamassa is a true modern guitar hero, who has had 11 No 1 albums on the Billboard Blues chart to date, and remains one of the genre’s most popular and influential voices.
Joe Bonamassa says: “I’m looking forward to this innovative new event and will be showcasing some of the rarest and most interesting guitars in all of Nerdville.”
The artist line up also features the leading lights of next gen guitar players:
The world’s leading virtual guitar show, Guitar.com Live running 2-4 October 2020. Entry is free but make sure you register ahead of time for event news and updates in the lead-up to the event at guitar.com/live.
More about the event
Guitar.com Live will offer an impressive line-up of artists, gear brands and industry thought leaders via three virtual spaces housed on the Guitar.com Live Hub:
Event Contact
For general inquiries about the event, email live@guitar.com.
Partnerships/Sales Contact
Joe Supple
Advertising Manager
joe.supple@guitar.com
Holly Bishop
Head of Strategy & Partnerships
holly@bandlab.com
Press Contact
press@bandlab.com
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About Guitar.com
Founded in 1991, Guitar.com is a trusted media and publishing brand that informs, empowers and inspires the world of guitar, through exclusive and trending content about gear, artists, technique and the guitar industry for all genres and skill levels.
Led by a team of musicians and industry experts with decades of collective experience, Guitar.com’s multi-platform editorial offering encompasses digital (Guitar.com) and print (Guitar Magazine), complemented by limited-run print editions under the Guitar Specials label. Guitar.com also hosts exclusive events, such as Guitar.com Live and Guitar.com Masterclass, bringing guitarists and enthusiasts closer to the musical instruments and players they love.
About BandLab Technologies
BandLab Technologies is a collective of global music brands that integrate the physical, digital and social supply chain around music to enable better experiences for music creators and fans. For more information visit https://bandlabtechnologies.com
About Fender Musical Instruments Corporation
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.
BandLab Technologies is a technology company that designs and develops innovative tools and services for the next generation of music creators. With a mission to break down the technical, geographic and creative barriers for musicians and fans, the group develops global social music creation network BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.
For more information and career opportunities, visit BandLab Careers.
NME Networks is a global, next-generation media group that views pop culture through the lens of music.
The group takes audiences on a lifelong journey, from finding their first guitar via Guitar.com and discovering new artists in NME, to deciphering the latest creator tools and technologies via MusicTech.
For more information and career opportunities, visit nmenetworks.com.
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Swee Lee and Dawsons.
For more information and career opportunities, visit vistamusic.com.