Thursday, 13 August 2020 – Today, Guitar.com, the world’s leading guitar media brand, announces the launch of an exciting new virtual guitar show: Guitar.com Live. Spanning three days in October, Guitar.com Live will provide a platform for brands and products to come alive and connect the makers, the players and fans in one virtual space.
Chris Vinnicombe, Chief Editor of Guitar says: “Guitar lovers and players of all stripes are invited to join us as we come together for an epic virtual gathering of music lovers and artists, gear brands and gear heads. You can expect a truly world-class experience thanks to launching partners Taylor Guitars, PRS Guitars, Ernie Ball, Music Man and MONO, and the help of best-in-class animators, designers and photographers.
“Audiences can expect to experience a series of incredibly immersive virtual spaces, as well as see the latest gear, hear breaking news first-hand and get up close (virtually) to their heroes. It’s also perfectly timed for guitar players to figure out what they might want to get – and give – this holiday season,” says Vinnicombe.
The event will offer an impressive line-up of artists, gear brands and industry thought leaders via three virtual spaces housed on the Guitar.com Live Hub:
Holly Bishop, Head of Strategy & Partnerships says: “With a season of trade and consumer events wiped from the calendar, the guitar industry has to adapt and innovate to launch new products, communicate with audiences and drive sales in 2020. We’re also seeing a change in online behaviour. Audiences are searching for a more meaningful interaction with their favourite instrument makers, artists and online profiles, and they’re doing so in greater numbers than ever before. We are creating a premium experience, fully backed by the BandLab Technologies group, which will allow brands and artists to connect with their audiences like never before. You won’t want to miss out!”
The world’s leading virtual guitar show, Guitar.com Live running 2-4 October 2020. Entry is free but make sure you register ahead of time for event news and updates in the lead-up to the event at guitar.com/live. Early bird pre-registrations will be in the running to receive a year’s free subscription to Guitar Magazine.
Event Contact
For general inquiries about the event, email live@guitar.com.
Partnerships/ Sales Contact
Joe Supple
Advertising Manager
joe.supple@guitar.com
Holly Bishop
Head of Strategy & Partnerships
holly@bandlab.com
Press Contact
Lauren Hendry Parsons
AVP, Communications & Partnerships, BandLab Technologies
lauren@bandlab.com // + 65 92727045
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About Guitar.com
Founded in 1991, Guitar.com is a trusted media and publishing brand that informs, empowers and inspires the world of guitar, through exclusive and trending content about gear, artists, technique and the guitar industry for all genres and skill levels.
Led by a team of musicians and industry experts with decades of collective experience, Guitar.com’s multi-platform editorial offering encompasses digital (Guitar.com) and print (Guitar Magazine), complemented by limited-run print editions under the Guitar Specials label. Guitar.com also hosts exclusive events, bringing guitarists and enthusiasts closer to the musical instruments and players they love.
About BandLab Technologies
BandLab Technologies is a collective of global music brands that integrate the physical, digital and social supply chain around music to enable better experiences for music creators and fans. For more information visit https://bandlabtechnologies.com
BandLab Technologies is a technology company that designs and develops innovative tools and services for the next generation of music creators. With a mission to break down the technical, geographic and creative barriers for musicians and fans, the group develops global social music creation network BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.
For more information and career opportunities, visit BandLab Careers.
NME Networks is a global, next-generation media group that views pop culture through the lens of music.
The group takes audiences on a lifelong journey, from finding their first guitar via Guitar.com and discovering new artists in NME, to deciphering the latest creator tools and technologies via MusicTech.
For more information and career opportunities, visit nmenetworks.com.
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Swee Lee and Dawsons.
For more information and career opportunities, visit vistamusic.com.