LONDON, UNITED KINGDOM; 7 May 2020 –– From May 2020, the world’s defining voice in music and pop culture will expand into gaming. Working with editorial talent across the globe and hosted within a dedicated channel, NME will lend its famously critical voice to the world of gaming.
Ever since Space Invaders had the kids of the 70s flocking to the arcades with a stack of shiny 10p coins, gaming has taken a special place in the cultural mix of the nation’s youth, maturing into an industry that sits alongside movies and music on NME’s home turf.
The launch of this new gaming channel follows last week’s announcement of an Australian monthly print magazine, and the raucous relaunch of the NME Awards in February (described as “the craziest awards show ever” by none other than Taylor Swift).
UK Country Director, Holly Bishop says: “We know our audience of music fans have a diverse mix of passions, which is why we’re expanding our editorial content offering in what promises to be a revolutionary period for the NME brand. With a unique blend of long reads, hero content, franchises, reviews and interactive streams, we’ll be breaking what’s new, what’s hot and what’s next in gaming. The old idea of the gamer as some kind of bedroom-bound malcontent is gone. Gaming people are music people are film people. And they’re all NME people.”
Familiar faces feature on the line up of specialist gaming contributors, including James McMahon, Vikki Blake and Jordan Oloman. Head to nme.com/gaming now, the new single-stop hub for all Gaming News, Trailers, Previews, Game Reviews and Interviews.
Brands, labels or individuals interested in commercial opportunities, can contact the team by emailing advertise@nme.com.
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About NME
NME is the world’s defining voice in music and pop culture, breaking what’s new and what’s next since 1952. NME creates and curates content, products and experiences essential to the fans of music and popular culture today. Get the latest news at nme.com.
About BandLab Technologies
BandLab Technologies is a collective of music brands with a vision to connect the world of music. The company integrates the physical, digital and social supply chain, to enable better experiences, opportunities, and connections for all music lovers. Established in 2016, the BandLab Technologies portfolio of brands continues to rapidly expand and diversify. The growing media division currently includes the popular titles NME, Guitar.com, MusicTech and Uncut. For more information visit bandlabtechnologies.com
BandLab Technologies is a technology company that designs and develops innovative tools and services for the next generation of music creators. With a mission to break down the technical, geographic and creative barriers for musicians and fans, the group develops global social music creation network BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.
For more information and career opportunities, visit BandLab Careers.
NME Networks is a global, next-generation media group that views pop culture through the lens of music.
The group takes audiences on a lifelong journey, from finding their first guitar via Guitar.com and discovering new artists in NME, to deciphering the latest creator tools and technologies via MusicTech.
For more information and career opportunities, visit nmenetworks.com.
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Swee Lee and Dawsons.
For more information and career opportunities, visit vistamusic.com.