UNITED KINGDOM & AUSTRALIA; WEDNESDAY, 18 DECEMBER 2019 — Legendary media powerhouse NME is delighted to announce it will launch in Australia today. With dedicated daily news, regular long form features and events planned throughout 2020, NME.com’s dedicated Australian channel will offer a fresh take on the Australian music scene.
This exciting launch closely follows the announcement of the new and extended NME Awards, which return in 2020. With today’s launch in Australia, NME also announces the introduction of new Australian awards categories to highlight and recognise Australian artists on a global stage. Categories and nominations will be announced in January when public voting opens, ahead of the NME Awards at the O2 Academy Brixton in London on February 12.
Established in 1952, NME has been a defining voice in music and pop culture. Launched as the New Musical Express, the brand has evolved to become world-renowned for breaking what’s new and what’s next. NME’s major market expansion to Australia suggests an energised international interest in the acclaimed local music scene, and builds on the NME’s strong existing Australian audience.
Meng Ru Kuok, CEO of BandLab Technologies adds, “NME has long been recognised as one of the world’s leading authorities in music and pop culture, known for our distinctive voice and point of view. We’re excited to be opening a new platform for Australian artists, both established and emerging, as well as a channel for brands to engage with an audience of music lovers in Australia and globally. With the launch of our stand-alone brand extension in Australia, our team’s best writers will be shining a spotlight on the artists and stories coming out of one of the world’s most compelling music scenes.”
The inaugural cover of NME Australia comes out today and features Amyl & The Sniffers, fresh from taking home Best Rock album at the 2019 ARIA Awards. The in-depth longform article explores international appetite for Melbourne’s pub rock renegades and what they’ve been up to since the NME dubbed them “THE most exciting live band on the planet” in May this year. Explosive frontwoman Amy Taylor also lets rip on Australia’s inaction around climate change, “Climate change is really crazy. Australia is literally on fire and the government isn’t listening. It’s a frustrating feeling to not be heard.”
Visit NME Australia at nme.com/australia today.
BandLab Technologies is a technology company that designs and develops innovative tools and services for the next generation of music creators. With a mission to break down the technical, geographic and creative barriers for musicians and fans, the group develops global social music creation network BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.
For more information and career opportunities, visit BandLab Careers.
NME Networks is a global, next-generation media group that views pop culture through the lens of music.
The group takes audiences on a lifelong journey, from finding their first guitar via Guitar.com and discovering new artists in NME, to deciphering the latest creator tools and technologies via MusicTech.
For more information and career opportunities, visit nmenetworks.com.
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Swee Lee and Dawsons.
For more information and career opportunities, visit vistamusic.com.