KALAMAZOO, MICHIGAN & NASHVILLE, TENNESSEE; WEDNESDAY JULY 17, 2019 – Heritage Guitars, builders of the world’s finest American-made musical instruments, today unveiled the Artisan Aged Collection in Nashville at Summer NAMM 2019. This collection is a limited release of guitars with custom-shop quality ageing, offered at the same price point as the Heritage Standard models. This collection provides incredible value, as well as creating more options for American guitar lovers.
Comprising the H-137, H-150, H-535, H-575 and Eagle Classic, the Artisan Aged Collection is meticulously hand-built by skilled American artisans at the 225 Parsons Street factory with the utmost attention to detail. The guitars retain the same high-quality specifications as those Heritage Standard models, including the continued use of nitrocellulose lacquer and traditional tonewoods such as rosewood and mahogany. Other important construction techniques are the use of the PLEK machine, traditional jigs and fixtures, hand-shaped necks and hand-sprayed finishes.
Edwin Wilson, Senior Manager of Guitar R&D at BandLab Technologies says, “Our team in Kalamazoo has built a collection that pays homage to great instruments that have been well traveled and played through the years. The very positive response to the Aged Custom Shop collection showcased at Winter NAMM 2018 showed us we’re moving in the right direction with these guitars. In the lead up to Summer NAMM, our team reliced these guitars painstaking attention to creating authentic details that are sure to appeal to discerning buyers. This is a time consuming process done entirely by the hands of skilled American artisans – and we invite you to try them out, and feel and hear the results for yourself.”
You can get a first look at the Artisan Aged collection at Summer NAMM 2019 (July 18 – 20) – Heritage will be displaying these models during the show:
The Artisan Aged H-150, H-535, H-575 and Eagle Classic will only be available through US dealers. Dealers can submit their orders at Summer NAMM, and guitars will be shipped after the show.
Visit heritageguitars.com to learn more.
Press contact information
Lauren Hendry Parsons, AVP Communications & Partnerships
press@bandlab.com
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About Heritage Guitars:
Since 1985, Heritage Guitars has been handcrafting some of the finest musical instruments in the world. The boutique company boasts hundreds of years of combined experience and builds guitars of uncompromising quality at the iconic 225 Parsons Street location in Kalamazoo, Michigan.
The impressive Heritage Standard Collection of hollow, semi-hollow, and solid body guitars combine classic design, modern touches, and only the finest materials, for an unparalleled quality, style and playability that is sought after by musicians around the world. Visit heritageguitars.com for more information. IG/FB: @heritageguitarinc
BandLab Technologies is a technology company that designs and develops innovative tools and services for the next generation of music creators. With a mission to break down the technical, geographic and creative barriers for musicians and fans, the group develops global social music creation network BandLab, digital audio workstation Cakewalk, artist services platform ReverbNation, and beat marketplace Airbit.
For more information and career opportunities, visit BandLab Careers.
NME Networks is a global, next-generation media group that views pop culture through the lens of music.
The group takes audiences on a lifelong journey, from finding their first guitar via Guitar.com and discovering new artists in NME, to deciphering the latest creator tools and technologies via MusicTech.
For more information and career opportunities, visit nmenetworks.com.
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Swee Lee and Dawsons.
For more information and career opportunities, visit vistamusic.com.