Heritage Guitars Launches The Standard II Collection With A Refined And Reinvigorated H-150
KALAMAZOO, USA; 25 SEPTEMBER 2025 – Heritage Guitars (heritageguitars.com) continues its 40th anniversary celebrations with the introduction of the Standard II Collection, a meaningful refinement of its original Standard Series, starting with the updated H-150 model. This launch marks another milestone in a landmark year for the brand, which also saw the debut of the critically acclaimed Custom Shop H-717 archtop and the Ascent Collection, a line of accessible instruments designed to bring Heritage’s renowned craftsmanship to a wider audience.
With the Standard II Collection, Heritage Guitars reaffirms its commitment to continual improvement and refining every detail to deliver meaningful upgrades for today’s players, while staying true to its American-made legacy. The all-new H-150 under the Standard II Collection introduces several key enhancements in construction, tone, and versatility.
Key features:
- Updated Headstock: A new headstock veneer featuring the ‘Heritage’ logo lends a more refined and elevated aesthetic
- Weight Relief: The body is crafted from genuine mahogany with weight relief, offering greater playing comfort without compromising tonal integrity
- New Heritage Custom Shop 225 Standard Humbuckers: Designed and wound in-house, these pickups deliver a broad and expressive tonal range. Built with 42 AWG plain enamel wire (neck) or 43 AWG poly wire (bridge) on Butyrate bobbins, and 2.5” roughcast Alnico 5 magnets, they feature potted covers to minimize unwanted feedback at higher volumes
- Modern Wiring: Equipped with series/parallel switching via push/pull tone pots, this setup provides expanded tonal flexibility, capturing the brightness and clarity of a “single-coil” voice without the typical volume loss of traditional coil-splitting
- ’60s Neck Profile: A slim, comfortable profile that maintains ample grip for a familiar, vintage-inspired feel
- New Finishes: Offered in striking new colorways Wine Red, Bourbon Burst, and Chestnut Burst, alongside existing favorites Dirty Lemon Burst and Ebony
- Made in the USA: Crafted at 225 Parsons Street, Kalamazoo, Michigan
The Standard II H-150 is priced at $2,599 (US MAP).For more information, visit heritageguitars.com or contact select authorized Heritage dealers.
Sales contact information
global.sales@vistamusic.com
Press contact information
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ABOUT HERITAGE GUITARS
With a legacy and storied history, Heritage Guitars is widely considered one of the most iconic and distinguished brands sought after by musicians worldwide. Since 1985, Heritage Guitars has been crafting exceptional instruments, continuing the tradition started at the famed 225 Parsons Street factory in Kalamazoo, Michigan and blending it with cutting-edge craftsmanship.
Heritage Guitars’ vibrant and impressive collections of guitars combine classic and modern designs with well-chosen materials and over a century of guitar-building experience. Heritage Custom Shop takes this expertise to new heights by crafting bespoke masterpieces tailored to the exact specifications and playing styles of the world’s most passionate and discerning players.
ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, Swee Lee and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.