Caldecott Music Group Partners with ISNI to Empower Global Creators and Strengthen Attribution across Music and Media

The collaboration advances interoperability and transparency in creative supply chains through the global adoption of ISNI identifiers

SINGAPORE and LONDON, UNITED KINGDOM; 10 APRIL 2025 — Caldecott Music Group (caldecottmusic.com), a leading Singapore-headquartered global music company, today announced a strategic partnership with the ISNI International Agency (ISNI-IA [isni.org]), becoming an official ISNI Registration Agency. ISNI (the International Standard Name Identifier) is the ISO-certified global standard that ensures creators are uniquely and consistently identified and credited across the creative industries, helping to drive greater accuracy, visibility of creators, and attribution throughout the music and media sectors.

With an extensive and interconnected ecosystem empowering over 100 million creators worldwide across its portfolio of BandLab Technologies (BandLab, Cakewalk, ReverbNation, Airbit), NME Networks (NME, Guitar.com, MusicTech), and Vista Musical Instruments (Heritage Guitars, Harmony, MONO and more), Caldecott Music Group is taking a unified and collaborative approach to identity management, placing ISNI at the heart of its infrastructure for the next-generation creator economy.

Caldecott Music Group’s adoption of ISNI extends beyond the artists who engage with its divisions, brands and products. It reinforces the company’s broader commitment to supporting the economic ecosystem of creatives driving the global music industry—from artists, producers, and songwriters to journalists, photographers, videographers, and others shaping how music is made, experienced, and shared.

At the core of this partnership is the belief that trusted identity must remain human-first in an increasingly complex creative supply chain, influenced by the rise of automation and generative AI. Caldecott Music Group’s adoption of ISNI reflects a deeper investment in building an ecosystem where creators and their works are uniquely and accurately identified across the global supply chain. This approach protects attribution, streamlines rights tracking, and safeguards creative recognition in a world where authorship, authenticity, and the global creator economy face mounting challenges.

“We’re entering an era where creators are no longer defined by a single role, platform, or geography, they’re building multi-hyphenate careers across disciplines, shaping culture in real time, and connecting with global communities on their own terms,” said Meng Ru Kuok, CEO and Founder of Caldecott Music Group.

“Partnering with ISNI enables us to support the infrastructure that empowers this new generation of creatives, ensuring every contributor is discoverable, recognised, and properly connected in a fast-evolving, borderless creative ecosystem. We see ISNI as more than just an identifier; to us, it’s a crucial part of building the foundations for collaboration between platforms and equal opportunity in a world where creative talent still too often goes unseen or unrewarded.”

This shared vision for a more open, inclusive, and equitable creative ecosystem underpins the partnership between Caldecott Music Group and ISNI, advancing efforts to ensure creators everywhere are properly identified, credited, and celebrated.

“Caldecott Music Group’s commitment to improving creator recognition and attribution strongly aligns with ISNI’s mission to resolve name ambiguity and ensure creators are accurately identified across the global supply chain,” said Tim Devenport, Executive Director of the ISNI-IA.

“Their diverse portfolio and creator-first ethos make them an ideal partner to expand ISNI’s reach across the broader creative landscape. The continued growth of ISNI in the music world signals real progress toward standardisation that enables greater interoperability between creators, platforms, and partners worldwide. We’re pleased to welcome Caldecott Music Group to the ISNI community as a Registration Agency and look forward to working together to ensure that every creative contributor can be accurately identified and properly credited.”

ABOUT CALDECOTT MUSIC GROUP
Headquartered in Singapore, Caldecott Music Group is a global music industry operator, innovator, and investor spanning multiple sectors, including digital (BandLab Technologies), media (NME Networks), and manufacturing/design and retail/distribution (Vista Musical Instruments). By integrating the physical, digital, and social supply chain around music, Caldecott Music Group brings together brands and people who are passionate about music, allowing them to deliver authentic content, products, and experiences for all music lovers.

For more information on Caldecott Music Group, visit caldecottmusic.com.

ABOUT ISNI
ISNI is the ISO-certified, global standard number for identifying the millions of contributors to creative works and those active in their distribution, including researchers, inventors, writers, artists, visual creators, performers, producers, publishers, aggregators, and more. As ISO 27729, it is part of a family of international standard identifiers that also includes identifiers of works, recordings, products, and rights holders in all repertoires, e.g. DOI, ISAN, ISBN, ISRC, ISSN, and ISWC.

ISNIs can also act as linking or bridge identifiers in cases where several identification schemas exist, thus enabling cross-walks and correlation between the different schemas.

ABOUT THE ISNI INTERNATIONAL AGENCY
The ISNI-IA is the Registration Authority for the International Standard Name Identifier (ISNI) and is charged by ISO with governing, promulgating and maintaining the use of ISNIs worldwide.

ISNI’s mission is to assign to the public name(s) or persona(s) of individuals – as well as organisations involved in the production and/or distribution of creative works – a persistent unique identifying number in order to resolve the problem of name ambiguity in search and discovery; and to diffuse each assigned ISNI across all repertoires in the global supply chain so that every published work can be unambiguously attributed to its creator(s) wherever that work is described.Find out more on the ISNI website (https://isni.org/).